Western Sydney is a key contributor to the New South Wales visitor economy, which has experienced strong growth over the past five years.
Western Sydney offers areas of outstanding natural beauty, diverse experiences, and great dining options and attractions. It borders the Greater Blue Mountains World Heritage Area – one of Australia’s most visited places – and is creating new destinations through significant infrastructure investment such as the Parramatta riverfront development.
As part of a state that is experiencing significant population, industry and tourism growth, Western Sydney has unique opportunities ready to be leveraged.
The New South Wales Government invests strongly in bringing visitors to the state, and each year spends A$38 million in Western Sydney alone on event acquisition and retention, public relations and travel packaging. To take advantage of the new developments in Western Sydney, the New South Wales Government is consulting widely to identify ways to further drive growth in the Western Sydney visitor economy.
This plan will guide the growth of infrastructure and facilities, and upgrades to attractions to meet the growing demands of tourism. New Western Sydney marketing plans will reflect the development of Western Sydney Airport, a new Western Sydney zoo, Western Sydney university campus developments and the Inglis Riverside Stables development.
The business district of the Aerotropolis will further enhance this industry sector by delivering a night-time economy with entertainment, dining and accommodation options close to the Airport.
From 2026, Western Sydney Airport will provide an international gateway for tourists to explore the Blue Mountains, Nepean River and Southern Highlands, and to experience the vibrant multiculturalism of Western Sydney.
Medical precincts at Greater Penrith, Liverpool and Campbelltown-Macarthur present opportunities to serve health education students, study tours, sports medicine professionals, business events and medical tourism.
An abundance of conference and meeting venues can be found in stunning parks, gardens, historic houses and waterside locations. They are complemented by cultural tours, trails, festivals, performing arts events and Aboriginal cultural attractions, and framed by wide expanses of national park. They are also priced more competitively than those found in comparable cities.
The development of new centres within the Aerotropolis over the coming decades will attract local and international visitors, and encourage further expansion of accommodation options, conference venues, visitor attractions, tours and services.