NSW to cash in on world's biggest shopping day

Media release | 10 November 2018

NSW companies are readying themselves to cash in on China’s $33 billion ‘Singles’ Day’, the biggest shopping day in the world, on Sunday 11 November.

‘Singles’ Day’ originally targeted Chinese Singles’ as an alternative to Valentine’s Day and now the day has become a global behemoth that sells more than the United States’ ‘Black Friday’ and ‘Cyber Monday’ sales days combined.

Minister for Trade and Industry, Niall Blair said Australian products were immensely popular purchases with over 2000 Australian brands on offer.

“Australia is the third largest source country for products sold on Singles’ Day, only behind the USA and Japan,” Mr Blair said.

“This is shopping like we’ve never seen it before – hundreds of thousands of NSW products sold in a matter of minutes. With the right exposure on a day like this, a NSW business can become an exporting powerhouse in a matter of seconds.

“This year is expected to be the biggest on record and I encourage more NSW businesses to get involved and increase their exposure to the Chinese market.

“Chinese consumers can’t get enough of our quality, reliable Aussie made products.”

There is frenzied interest in Aussie made products across categories including baby and maternity products, health and nutrition, cosmetics to food and beverage. The highest growth categories include oats and cereal, beef, dairy, all-natural skincare and activewear.

On Singles’ Day 2018, Australian sellers experienced 127 per cent growth on the previous year’s sales, according to analysis conducted by Alibaba, the world’s largest ecommerce company.

NSW companies including Du’It, a company founded in a garage by a husband and wife team twenty years ago and Blackmores, the vitamin, mineral and nutritional supplement giant will be amongst the brands on offer tomorrow.

Australia Post Executive General Manager for International Services, Annette Carey said Australia Post is expecting the biggest Singles’ Day ever, exceeding last year’s record sales.

“Last year, our joint venture with China Post Sai Cheng, fulfilled 100,000 orders in the first 40 minutes of the sale. We eclipsed 2016 total sales before the event had officially opened, and this year pre-sales are again strong.

“Meanwhile, our Australia Post eCommerce stores on Tmall Global, JD.com and Little Red Book, sold triple the amount of Australian products on the previous year. This is a trend we expect to continue as Chinese consumer’s love for Australian products grows.”

Minister for Trade and Industry, Niall Blair at the China International Import Expo