NSW sells and shines on the world's biggest stage in China

Media release | 6 November 2018

NSW companies are cashing in on the lucrative Chinese market, as the world’s largest trade show for imported products gets underway.

Minister for Trade and Industry, Niall Blair joined delegates from 130 countries at the China International Import Expo (CIIE) in Shanghai where 3000 companies, including over 50 from NSW, were exhibiting everything from milk and skin care products to wine and health supplements.

The CIIE covers some 500,000 square metres and is expected to attract over 150,000 domestic and foreign purchasers from over 100 countries. This includes some of the China’s biggest purchasers including Suning, Alibaba, and JD.com.

“China is NSW’s second biggest export market valued at nearly $8.7 billion and there are a range of NSW companies at CIIE, from our biggest retail brands to smaller businesses which are just starting their exporting story and are unafraid to take on the world’s biggest market,” Mr Blair said.

“Some of these smaller businesses have incredible stories, like the family owned Shaw Vineyards in Murrumbateman who are offering same day delivery from their warehouse in Shanghai. Another is Du’it, a skincare company in Western Sydney which started out of a garage 20 years ago and is now one of the leading companies in skincare in China.

“The drought is affecting a lot of businesses, particularly those exporting fresh food and agriculture yet we’re still competing at the top in the global marketplace. As I toured the exhibition I was encouraged to see so many NSW food and beverage businesses there flying the flag.

“The message I’m hearing is clear, the demand for our high quality Australian goods is at an all-time high, drought or no drought.

“The success of these exporters sends a powerful message to Australia about the impact of export led growth. Australian companies that export are more likely to generate jobs, create higher wages and prosper in the long term.”

The fastest growing category for exporters is ‘edible products’ which includes products such as pasta, sauces and infant food – the category has grown nearly 158% over the past five years to almost $813 million. Milk, cream, whey and yoghurt, have also grown significantly by over 71% and are now worth $47.5 million. Pharmaceutical products grew by over 63%, worth nearly $104 million.