Full steam ahead for NSW cruise industry

Media release | 29 July 2018

The State’s $1.6 billion cruise tourism industry is set to benefit from new measures to address capacity constraints and boost regional visitation.

Minister for Roads, Maritime and Freight Melinda Pavey said the Cruise Development Plan unveiled by the NSW Government today would provide a blueprint for growing the cruise industry in NSW.

“Sydney is Australia’s premiere cruise destination and it is vital that as a Government we take the steps to ensure the industry’s future,” Mrs Pavey said.

“Our State has been the victim of its own success when it comes to cruise with existing facilities such as the Overseas Passenger Terminal and White Bay Terminal struggling to keep up with significant growth in passenger and ship visitation.“

“The plan unveiled today will build on the NSW Government’s $175 million investment in cruise infrastructure by identifying measures to reduce capacity constraints and scope the feasibility of additional infrastructure.”

A key part of the Plan will be the development of a Strategic Business Case by the Port Authority of NSW and NSW Treasury to scope the feasibility of additional cruise terminal sites. The Business Case will assess two sites recommended by the Cruise Industry Reference Group including Molineaux Point and Yarra Bay. A future terminal at Garden Island will not be considered following advice from the Commonwealth Government.

“The Commonwealth Government has confirmed Garden Island is not a viable option for a cruise terminal due to the significant challenges in sharing berth space alongside the Navy, so it is vital we now do our homework and scope other alternatives,” Mrs Pavey said.

Minister for Tourism and Major Events Adam Marshall said the measures would help keep the cruise industry powering along and support cruise tourism in regional NSW.

“NSW’s cruise industry supports 12,800 jobs and injects $1.6 billion into our economy each year so it is vital we take the steps necessary to propel the industry’s future growth,” Mr Marshall said.

“The NSW Government will work with industry to identify solutions to maximise capacity at Sydney’s two existing cruise terminals in Sydney harbour, while also working with partners to support growth in key regions such as Eden, Newcastle and Port Kembla.”

Federal Minister for Trade, Tourism and Investment, Steven Ciobo, welcomed the Cruise Development Plan and said the Turnbull Government will work with NSW on the Strategic Business Case.

“Sydney is Australia’s cruise gateway. Improving access will ensure we keep attracting the big cruise liners which importantly will also then visit the regional ports,” said Mr Ciobo.

“More ships, means more tourists which will help drive economic growth and create new jobs.”

Cruise Development Plan actions

  • Prepare a strategic business case to assess the viability of two potential sites for a new third Sydney cruise berth location at Molineaux Point or Yarra Bay.
  • Explore options to maximise the number of passengers accessing the Overseas Passenger Terminal including a booking system
  • Continue to maximise use of berths at White Bay Cruise Terminal.
  • Explore improvements to operating the Overseas Passenger Terminal and White Bay Cruise Terminal and their transport connections so they remain world class cruise terminals.
  • Investigate the use of Hayes Dock at Port Botany as an interim cruise terminal solution once a long term solution has been identified
  • Investigate funding options for infrastructure to support cruise ships at current and potential regional ports in partnership with local authorities.
  • Investigate opportunities to remove regulatory barriers to entry for emerging cruise markets, including the expedition cruise market, and seek an inter-jurisdictional policy position with other governments.
  • Work with the cruise industry and local producers to understand the level of NSW produce supplied to the cruise industry and identify ways to increase it.
  • Support cruise industry growth in key NSW regions and potential emerging destinations through education and training programs, supported ambassador programs, and work with local government to improve wayfinding.
  • Build the profile and appeal of NSW as a leading cruise destination by reviewing funding options for a cooperative marketing fund for data collection and marketing with Destination NSW, the cruise industry and regions.

The Cruise Development Plan can be view here: www.industry.nsw.gov.au/cruise