Macquarie University incubator hatches virtual reality business

Media release | 5 June 2017

A company at Macquarie University’s new business incubator is 3D-scanning thousands of artefacts to create virtual museum exhibits viewable by anyone in the world thanks to support from the NSW Government.

Deputy Premier and Minister for Regional NSW, Skills and Small Business John Barilaro, said the “pop-up” incubator is on its way to becoming one of Australia’s leading innovation centres with assistance of a $1million grant from the NSW Government.

“The company, Quantam Shade Interactive, is one of several emerging businesses using the university’s newly created Business Innovation Centre,” he said.

“Others include EarMe, which uses 3D printing to create custom moulded earplugs and biotech company Lucigem which produces nano-diamonds and nano-rubies for medical research.

“These fantastic examples of NSW innovation show that fresh thinking and the right environment have the potential to spark break-through business ideas to support jobs and economic growth.

Mr Barilaro said the NSW Government’s Boosting Business Innovation Program was delivering $1 million grants to each of the state’s 11 public universities, and the CSIRO, to work with local businesses to boost innovation and collaboration.

Quantam Shade Interactive’s Matt Cabanag said he was drawing on the university’s 3D data repository project, Pedestal, to create a virtual museum.

“It’s a virtual exhibit which puts all the 3D data in one place, Instead of having to move artefacts from storage, you can view them any time in any configuration. The ultimate goal is to allow people to create their own content, like Squarespace.

“The business innovation centre was a huge help, especially for user testing and having access to experienced mentors. As it expands, there will be more opportunity for collaboration.”

Businesses wanting to get involved in the incubator should contact Macquarie University’s John Shi- Nash on 9850 6036 or and further information on the program is at

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