AdRoll

Headquartered in San Francisco, AdRoll is the global leader in retargeting - helping marketers serve personalised online ad campaigns based on their own website data.

It serves more than 20,000 marketers globally, with a unified platform that reaches across desktop, mobile, Facebook, Twitter, apps and the web.

The company entered the Sydney market in March 2014, starting with a team of five that has since expanded to almost 30 people.

Choosing Sydney

"There was a market opportunity here. Before launch we already had over 400 customers either using the platform independently or working with our team in San Francisco. Putting a local team on the ground to service those clients was really a logical next step for AdRoll," according to AdRoll Australia-New Zealand Managing Director, Ben Sharp.

Proving that this was the right choice, AdRoll Sydney is the fastest growing international office for the company.

"Since January 2014 we have experienced 250 per cent revenue growth in Australia."

Ben Sharp, AdRoll Australia-New Zealand Managing Director

"We've run successful campaigns for well-known brands such as Estée Lauder and Yatango, as well we worked closely with a number of local media agencies, including Match Media.

"It's an exciting time for digital advertising in Australia with continued growth in eCommerce and mobile, indicating a significant shift in consumer habits."

"We intend to continue to grow the team throughout 2015 and, with the Australian digital market expanding, expect to see more growth in the years to come."

Why choose NSW?

  • Sydney's unique location, proximity to the Asian markets and time zone bridging markets, closing in the US, and opening in the United Kingdom and Europe
  • Home to nine landings of international high- capacity optic cables linking Sydney with the US, Europe and Asia
  • Our large source of skilled labour, with over 13,000 students studying information technology courses at 11 NSW universities
  • The government's investment and upgrade to Australia's existing telecommunications infrastructure, the National Broadband Network (NBN), has been rolling out since April 2014.

Assisted by the NSW Government

The company worked with the NSW Government to establish local business practices in NSW and navigate the different rebates and company tax systems.

"We've also relied on them to help us with our networking. They've been incredibly helpful introducing us to customers and business contacts who have helped us rapidly grow the business," Mr Sharp said.

The department provides assistance to financial institutions considering investing in Sydney. This includes market information, introductions to potential business partners, assistance with regulatory and government authorities and support with business migration.