Why Sydney and NSW

Sydney Harbour and Sydney Opera House

Robust, vibrant and secure

There has never been a better time to invest in New South Wales, move your business here or start a new enterprise. Sydney has a high concentration of investment and a proven track record of strong government support.

Situated on the doorstep of Asia, Australia's largest economy is a regional powerhouse in one of the most stable political and regulatory environments in the world.

Most importantly, its rich industry diversity has been instrumental in achieving a staggering 26 years or more of uninterrupted growth, giving it a triple-A credit rating from global agencies Standard & Poor's and Moody's.

For the latest information about how Sydney and NSW are rated on the national and international stage, see our latest fact sheet

Sydney: a global capital

Sydney is a world-class centre for knowledge-based businesses such as financial services and banking, information and communications technology, legal and management services, accounting and education.

Government and private sector investment are also placing the state at the forefront of research and development in the biotechnology and renewable energy sectors.

Over 90 per cent of international banks have their regional headquarters in the city, while over 60 per cent of Australia's regional ICT headquarters and operations centres are also located in Sydney.

Regional economy of NSW

Regional NSW is the largest and most diverse regional economy in Australia. It is home to about 2.9 million people, representing 41% of the NSW population and contributes around $138 billion (almost one third) to Gross State Product.

Regional NSW offers an abundance of opportunities in sectors such as mining and agribusiness and food, making it a particularly attractive place to do business due to its diverse range of industries and well-serviced locations.

NSW Department of Industry works with businesses and communities in regional NSW to grow regional economies and local jobs.

A hub for multinationals


More and more multinationals are making NSW and especially Sydney their regional headquarters due to its:

Businesses and investors can also take advantage of:

An attractive investment destination

NSW state stands out from other locations because of its diverse economy. More than 80 per cent of industry income is generated from services, and NSW boasts the largest manufacturing sector in Australia.

Australia is the sixth-most attractive destination in the world for foreign direct investment (FDI), according to AT Kearney's 2013 Foreign Direct Investment Confidence Index.

Overall, the country is ranked among the world's top 15 investment economies, according to the World Investment Prospects Survey 2013–2015 by the United Nations Conference on Trade and Development (UNCTAD).

In UNCTAD's last four surveys of the largest transnational corporations, the executives interviewed said the reasons for Australia's popularity as an investment destination are the size of the local market, the access to natural resources, the high quality of infrastructure, and the country's stable business framework.