LBi and ZINFI Technologies choose Sydney

8 February 2012

Deputy Premier Andrew Stoner with Laurent Ezekiel, LBi's Worldwide Client Services Director, at the LBi launch

Sydney's position as Australia's leading centre for creative digital content development will receive a boost with London-based Lost Boys International (LBi) and Silicon Valley-based ZINFI Technologies expecting to create up to 25 new jobs in 2012.

LBi, which is one of the world's largest global marketing and technology agencies, will use Sydney as a springboard for the Australian and Asia Pacific markets, with the company forecasting 15 new jobs in Sydney by the end of 2012.

ZINFI Technologies, a leader in integrated marketing and professional services for IT companies with Asia Pacific customers including Hewlett-Packard and Hitachi, anticipates hiring up to 10 employees to be based out of its Sydney office.

"It's fantastic to welcome both LBi and ZINFI Technologies to Sydney, home to Australia's largest concentration of digital and creative businesses and jobs," Deputy Premier and Minister for Trade and Investment Andrew Stoner said in his announcement.

LBi Global Client Services Director Laurent Ezekiel said: "The Australian market is shaping up to be one of the most dynamic in the world…we aim to position ourselves at the centre of this boom."

ZINFI Marketing Programs Manager for the Asia Pacific Karo Esmaili said: "Sydney is a world-class city to work, live and play in. We see Sydney as a central hub in Australia and a gateway to Asia Pacific. As we look to grow our Asia Pacific business in the coming years, we'll be relying heavily on attracting highly talented and skilled individuals to our organisation and we truly believe that Sydney can cater for this, as it has one of the best talent pools in the world."