International Convention Centre buzzes on first day of CeBIT

15 May 2018

Adrian Cohen Concussionmeter CeBIT 2018

The showroom floor of the Asia Pacific’s largest business technology exhibition was thriving this afternoon as 300 exhibitors from around the globe and masses of visitors gathered at CeBIT.

The NSW Government stand was buzzing as exhibitors kicked off an intense three days of sales, marketing and networking.

Three Jobs for NSW-assisted startup companies gave presentations of their innovative technologies on the stand this afternoon.

HeadsafeIP of Bronte presented its ‘Concussionometer’ technology which has been developed for contact sports to diagnose within two minutes if a player is concussed and has to leave the field, and when they are safe to return.

'It consists of a portable headset that uses clinically-validated patented technology to measure brain electrical activity and send results to a smartphone,' company director Dr Adrian Cohen said. 'The technology is designed to take the uncertainty, and controversy, out of concussion diagnosis.'

Serge Lauriou My Medic Watch My Medic Watch of Sydney presented its plans to save lives and give vulnerable people more autonomy thanks to a smartwatch application that uses automated algorithms to detect seizures or falls and activates emergency assistance by sending a notification and GPS location to caregivers.

'As the older generation is increasing, In Australia, there are 3.6 million people over 65 years old, in the US 47 million people and Europe 96 million,' company spokesman Serge Lauriou said. “The market is still growing, and these are only the places that are easy to get into. The global market is way bigger than that.'

Oppizi of Surry Hills showed how it has acquired high profile clients like UBER and Airtasker thanks to its app and portal that allows clients to order, track, follow and measure large scale street marketing campaigns to acquire customers.

'We enable companies to use offline marketing as an acquisition channel. We make it as flexible, as scalable, as easy as online marketing,' CEO Arthur Favier said.

A big afternoon conference highlight was a keynote on the future impact of artificial intelligence by Xiaofeng Ren, the Chief Scientist and Associate Dean for Machine Intelligence and Technology for Chinese multinational Alibaba Group.

Mr Ren, who was previously with Amazon, spoke about the artificial intelligence ecosystem within China and emerging AI applications being developed at Alibaba, which aims to become the world’s fifth largest economy within 20 years with long-term investment in technology R&D.

Other afternoon conferences included the CeBIT Big Data and Analytics Conference which included a keynote panel on building smart devices through data, collaboration and Internet of Things (IoT) technologies; and on the FutureTech Stage the IoT and Fintech conference which included panel discussions on how blockchain is revolutionising the world; and the impact of fintech startups on banking including innovative collaborations with the big banks.

Follow the action live on Twitter @BusinessNSW and @JobsforNSW and use #CeBITAus