Digital Sydney to promote NSW as Asia Pacific digital hub

1 June 2011

Digital Sydney presentation to winner

The NSW Government has launched Digital Sydney (, a new campaign promoting NSW as the Asia Pacific's leading digital economy location.

NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner said Digital Sydney will market NSW as a hub for digital companies, promote digital collaborations between the ICT and creative sectors, and help expand the digital marketplace in NSW.

"Digital Sydney will promote NSW as the Asia Pacific's leading digital business and investment location, with Sydney its epicentre and supported by our innovative regions," Mr Stoner said.

"Digital Sydney brands our city as smart and sophisticated, helping enable, facilitate and support activities that can create and sustain digital economy jobs.

"Furthermore, it will target new investment and the uptake of new technology to keep us at the cusp of global digital developments."

Mr Stoner announced that Surry Hills agency Ascender Design was the winner of a $10,000 public design competition to develop the visual identity for Digital Sydney, using a dynamic multi-coloured pixelated ribbon to capture the essence of NSW's creative digital economy.

Digital Sydney Advisory Team leader Hael Kobayashi emphasised the importance of branding Sydney and NSW as a world centre of the knowledge economy by showcasing its digital success stories.

"A Digital Sydney website - - has been promoted virally through social media to encourage the digital and creative communities to get on board," Mr Kobayashi said.

"The website will highlight NSW strengths by profiling successful entrepreneurs, leaders, innovators and artists who have chosen this State as their base, promoting digital industry events, and serving as a platform to build new business collaborations across our creative and ICT sectors.

"The Digital Sydney website includes an interactive map that geographically plots our digital business hot-spots to raise awareness and encourage cluster investment.

"A Digital Sydney showreel will showcase NSW digital strengths during CeBIT Australia, the Vivid Festival and globally."