Big week for NSW’s digital economy

2 June 2011

It's been a big week for NSW's digital economy with a range of announcements around the CeBIT Australia ICT exhibition and Vivid Sydney including:

  • the launch of Digital Sydney, a new campaign promoting NSW as the Asia Pacific's top creative digital business location.
  • 20 projects will receive funding under NSW's Digital Media Initiative to support creative digital content, particularly electronic games.
  • 11 projects will receive funding under NSW Collaborative Solutions program to develop innovative mobile solutions for the tourism and retail sectors.
  • The NSW supported research centre NICTA will join with global logistics company DB Schenker to research productivity improvements in transport and logistics.

Premier Barry O'Farrell backed the growth of NSW's digital economy at the opening of the Asia Pacific's largest technology exhibition, CeBIT Australia 2011, in Sydney on 31 May.

Mr O'Farrell said a new CeBIT Australia 'partner country' program, starting this year with Germany, will be used by NSW to build international technology and business links.

Demonstrating its international reach, CeBIT Australia 2011 attracted exhibitors and delegations from Germany, China, Korea, India, Switzerland, Canada, Hong Kong, the United Kingdom, the Philippines, Fiji, Italy, France, Indonesia,  Iran, Israel, Romania, Spain, South Africa, and New Zealand.

The Office of Trade, Business & Industry hosted a NSW stand at CeBIT showcasing 12 of the State's best new technology companies.

CeBIT Australia helps reinforce Sydney's status as Australia's ICT capital and, according to organiser Hannover Fairs Australia, injects over $30 million into the State.

CeBIT Australia, celebrating its 10th anniversary in Sydney this year, is an important international event to promote NSW's digital strengths, launch the latest business technologies, provide a forum for the discussion of global technology trends, and target new investment opportunities.

The three-day exhibition took place against the stunning backdrop of Vivid Sydney, further shining a spotlight on NSW's creative digital sector.