In March 2012, Rackspace established a data centre in Sydney due to the large number of established multinationals and a highly-skilled workforce. The NSW Government assisted with information on the local economy and government programs supporting investment in NSW.
Headquartered in San Francisco, Adroll is the global leader in retargeting - helping marketers serve personalised online ad campaigns based on their own website data.
Dropbox entered the Sydney market in April 2014, initially employing six people. By the end of 2015, Dropbox anticipates it will employ up to 50 people.
Equinix, a global interconnection and data centre company, will be building a large-scale data centre in Sydney - its fourth in the city and fifth in Australia. It is part of the company’s growing global platform consisting of more than 100 data centres across five continents.