Travel website for Sydney and NSW launched in China

20 February 2015

Sydney's skyline from the harbour

A new tourism website promoting Sydney and NSW to Chinese travellers has been launched by Destination NSW. Rather than translating from English to Mandarin, the dedicated website, hosted in China, is specifically designed with the needs, visual preferences and interests of Chinese travellers in mind.

The new website allows faster download speeds and is available in traditional and simplified Chinese as well as English.

Showcasing Sydney and NSW

The site features more than 150 iconic experiences, events and destinations in Sydney, the Blue Mountains, Hunter Valley, Central Coast, Byron Bay, Port Macquarie, Port Stephens and Coffs website

Website visitors are also able to create travel wish lists, view maps and itinerary suggestions, and learn about the state's key tourism experiences such as coastal adventures, food and wine, nature and wildlife, festivals and major events, farm stays, shopping, adventure and attractions.

The is not the first tourism website by Destination NSW to target the Chinese market, but the first to tailor the design with the needs, visual preferences and interests of Chinese travellers.

China a priority market for NSW

China has the world's largest population and is a priority international market for New South Wales.

It is also the number one inbound visitor market for NSW. In the year ending September 2014, more than 443,000 Chinese visitors stayed 12.1 million nights in NSW and spent more than $1.5 billion during their stay.

NSW Trade & Investment has significant representation in China with offices in Guangzhou (covering South China and Hong Kong) and Shanghai (covering North and East China).

More information:

For more information visit the new website or Destination NSW website.

You can also view the Destination NSW media release  New travel website for Sydney and NSW launched in China.

Destination NSW is the lead government agency for the NSW tourism and major events sectors, with international offices in:

  • London, United Kingdom (Markets - United Kingdom and Germany)
  • North America (Market - North America)
  • Hong Kong (Markets - Hong Kong, Taiwan and South Korea)
  • Shanghai, China (Market - Mainland China)
  • Chengdu, China (Market - Western China)
  • South Korea (Market - South Korea)
  • Japan (Market - Japan)
  • New Zealand (Market - New Zealand)
  • Singapore (Markets - Singapore, Malaysia and Indonesia)
  • India (Market - India)

Further Information