Sydney company Bubble Gum Interactive on digital games growth path

21 February 2012

Bubble Gum Interactive offices

Sydney company Bubble Gum Interactive is reporting solid success with its online children's game Little Space Heroes.

Little Space Heroes was only launched in December 2011 but Bubble Gum Interactive reports it is now being played by tens of thousands of children from over 50 countries.

NSW Trade & Investment supported development of Little Space Heroes through its Interactive Media Fund.

Little Space Heroes is a safe multiplayer virtual world for children played over the internet that allows players to create their own Space Hero and embark on an intergalactic adventure.

Bubble Gum Interactive is exploring further transmedia storytelling, marketing and sales opportunities around Little Space Heroes, with plans for mobile game development in 2012.

Based at Milsons Point, Bubble Gum Interactive's Sydney employees have grown from five in January 2011 to 15 currently and the company is anticipating four to five more full-time positions by June 2012 contingent on a successful second round of capital raising to scale operations and continue to commercialise in various global markets.

Bubble Gum Interactive is also engaging with education and industry, including working with the NSW Department of Education and Macquarie University to teach young people about game design.

Bubble Gum Interactive Executive Producer and Founder Phil Mason said: "The NSW Government's Interactive Media Initiative was a critical funding component in helping us build the foundations for Bubble Gum Interactive. Through their ongoing support we're confident that we'll take Little Space Heroes into a full, global entertainment service across multiple platforms."