Chinese web site spins opportunities in NSW

25 September 2014

Baidu logo

China's biggest internet search engine, Baidu, has been launched in Sydney, creating widespread opportunities for NSW companies to sell directly on-line into Chinese markets worth millions of dollars.

Baidu is China's largest web search engine.

It has 508 million regular users who generate up to six billion searches a day, making it one of the top five websites in the world.

Choosing Sydney as the hub of its Australia and New Zealand activities opens up on-line Baidu to NSW suppliers wanting to link with customers on one of the most financially active sites in the world.

Baidu's sales revenue in 2013 was US$5.12 billion.

Internationally-recognised NSW sectors like education, financial services, health and medical, Telco and tourism are expected to benefit from the streamlined conduit Baidu offers into China's established and emerging markets

Baidu has appointed Belimark as its official regional agent in Australia and New Zealand.

Belimark estimates investment of $2.5 million into the project and the creation of 20 full time jobs during the next three years.

Baidu's expansion comes at a time when China is undergoing a digital revolution in commerce. The on-line economy made up 4.4 per cent of China's 2013 GDP, higher than the United States or Germany.

Baidu's choice of Sydney as the centrepiece of its Australia and New Zealand activities is another vote of confidence in NSW as the best place in Australia for international companies to do business.

Baidu and Belimark have been assisted in their market entry by NSW Trade & Investment.