CBD congestion buster wins NSW logistics innovation prize at Smart awards

27 May 2011

A computerised delivery dock management system that cut vehicle waiting times by 43 per cent at Westfield Sydney has won a NSW award for transport and logistics innovation.

Westfield and the Bestrane Group won the NSW Government-sponsored “Award for Excellence in Supply Chain Innovation in NSW” at the Smart Conference awards at Darling Harbour on 26 May.

The Smart Awards marked the culmination of the two-day Smart Conference & Expo 2011, Australia’s leading supply chain event, which attracted over 500 attendees.

The NSW Government through the Office of Trade, Business and Industry sponsored the NSW innovation award and hosted a Smart Conference research forum to help promote innovation in transport and logistics.

NSW’s freight transport and logistics industry is at the heart of economic productivity, and worth about $19.5 billion per annum to the State’s economy with over 44,000 NSW businesses.

Getting products and services to their destination securely and on time is vital to the running any modern business.

Westfield and Bestrane Group won their innovation award for their successful implementation of computer and wireless mobile technology to streamline Westfield Sydney’s dock delivery system, helping ease CBD congestion.

Westfield replaced an inefficient paper-based dock delivery management system with a streamlined software-as-a-service (Saas) web-based solution from Bestrane Group.

The new system enables contractors, carriers, suppliers and retailers to manage delivery bookings in real time with appointments made online and checked on-site using handheld mobile wireless devices.

This has improved delivery performance, tracking and security while streamlining congestion and complex communication channels.

About 510 carriers and 240 retailers use the new system for up to 200 delivery bookings each day, with over 90 per cent of appointments handled automatically via the web requiring no interaction from dock management.

As a result, average vehicle dwell times at Westfield Sydney fell from 44 minutes to about 25 minutes – a 43 per cent improvement.