Buyer event to boost NSW agribusiness

17 June 2014

Brookfarm fruit and cereals

NSW Trade and Investment hosted a series of events for NSW agribusiness by matching leading buyers from Asia with NSW food companies in Sydney on 12-13 June 2014.

The events, held in partnership with peak body Food Innovation Australia Ltd (FIAL), offered participating NSW food companies unique exposure to buyers and the potential to secure investment and expand internationally.

The buyer events build on the five-day mission led by Deputy Premier and Minister for Trade and Investment Andrew Stoner to South-East Asia last year to promote the strengths of the State's agribusiness sector.

More than 40 companies participated in the events covering a wide range of NSW food products such as olives, pies, yogurts, cakes and sport drinks.

In April, NSW companies took part in the largest food trade show in the region, Food & Hotel Asia 2014, with support from NSW Trade & Investment. The event included more than 3,000 exhibitors from 64 countries, and gave NSW companies exposure to buyers and potential opportunities from around the world.

Mr Stoner will also be leading an agribusiness mission to Hong Kong in August this year.

NSW Trade & Investment has been working with the Hong Kong Trade & Development Council to provide several unique showcasing opportunities, including a retail promotion with gourmet chain Greendotdot.

Najib Lawand from Food Innovation Australia Ltd said the two day program held at the NSW Trade and Investment offices in Sydney allowed NSW food companies to meet with major buyers from the Middle East and Asia.

"These  included Cold Storage, one of Singapore's leading supermarket chains; Emart, the largest hypermarket retailer in South Korea; The Sultan Centre, a premier food and grocery retailer across the Middle East; and Park'n'Shop which has more than 170 stores across Hong Kong," Mr Lawand said.

"There is potential for the participating NSW food companies to gain direct access to consumers through these significant supermarket chain retailers in major export markets."