Boao Forum for Asia Sydney Conference a major success
5 August 2015
NSW's strong and growing links with Asia and its position as Australia's economic powerhouse were reinforced during the Boao Forum for Asia Sydney Conference held at the Four Seasons Hotel on 30-31 July 2015.
Over 280 international delegates, 40 media outlets and some of the Asia-Pacific's most senior and influential government and industry leaders attended the prestigious international conference to promote Asian economic integration and cooperation.
Delegates heard from a host of eminent speakers including Australian and international leaders headed by Australian Prime Minister Tony Abbott, NSW Premier Mike Baird and BFA Chairman, former Prime Minister of Japan Yasuo Fukuda.
International experts provided insight into pressing issues including infrastructure financing, feeding a growing global population and managing the benefits and risks of rapid technology changes.
NSW takes centre stage
The event was a significant opportunity to promote NSW's economic strengths to a global audience.
To support this outcome, a 90-second video promoting the NSW economy welcomed all delegates, shown on a movie cinema-sized screen during the conference's first morning.
Additionally, Mr Baird launched the conference with NSW Minister for Trade, Tourism and Major Events Stuart Ayres at a press conference held alongside Sydney Harbour.
The conference and NSW was also supported through a media partnership with global broadcaster CNBC, which reaches hundreds of millions of households each day. This included CNBC running the conference's 30-second promotional TV commercial.
To promote to delegates and media about the NSW economy, the NSW Government produced a 12-page brochure in both English and Chinese titled NSW and Asia: Growing Together. This brochure highlighted that merchandise trade between NSW and Asia has doubled over the last decade, making Asia the State's key trading partner.