Start-up success story ActiveCampaign chooses Sydney as first international hub

Start-up success story ActiveCampaign chooses Sydney as first international hub

NSW Minister for Trade and Industry Niall Blair has welcomed the news that US-based ActiveCampaign, a leader in intelligence-driven sales and marketing automation, is set to open its first international office in Sydney.

'The NSW Government works hard to ensure NSW is a place of opportunity where businesses choose to invest and grow.'

The Department of Industry has facilitated the start-up’s move to Sydney, assisting with access to market and the securing of visas for key personnel.

'It’s great to see ActiveCampaign make such a significant investment and create up to 50 jobs within its first year of operations,' Mr Blair said.

'ActiveCampaign joins the likes of Amazon Web Services, Microsoft, Dropbox and more than 600 other multinational companies that have chosen Sydney as their Australian headquarters.'

ActiveCampaign already boasts 50,000 companies as clients for its marketing automation technology which, according to founder and CEO Jason VandeBoom, 'fills the void between basic email marketing solutions and the more up-market and expensive platforms'.

VandeBoom cites Australia’s position as ActiveCampaign’s second largest market as the main reason for the new hub, which will be officially launched in August and is the largest international investment ActiveCampaign will make outside of the US to date.

'It’s interesting the impact we have had for small businesses here; we also liked the talent and the combination of these factors, plus the favourable time zone, encouraged us to set up an office,' VandeBoom said.

'Having a solution an SME can actually afford is what we have focused on, but the reason we are growing is because we give them enterprise-grade functionality that’s easy to use.'