Creative industries in NSW

Sydney and NSW are primed for growth in the expanding global digital economy, with the convergence of creativity and information and communication technologies bringing together our leading strengths in advertising, design, music, film, animation, new media and the arts.

To ensure we capitalise on this opportunity, the NSW Government developed an Industry Action Plan in 2012, and is currently pulling together a Creative Industries Strategy to build on the outcomes of the Action Plan. The focus is on driving growth, innovation and productivity across the NSW creative industries.

Download the NSW creative industries action plan

NSW Creative Achievement Awards

The NSW Government launched the NSW Creative Laureate and NSW Emerging Creative Talent Awards to recognise and reward outstanding achievements that help increase the global profile of the NSW creative industries. The inaugural winners were announced by the Deputy Premier on 28 May during Vivid Sydney 2014.

Small Biz Connect diagnostic system

The Small Biz Diagnostic System provides tailored, high quality personalised advice to small business, including NSW creative businesses. In direct response to the creative industries action plan, this has included development of a 'design thinking for small business health check'. It assists small business owners to assess their business processes through design-led solutions to help position themselves for increased competitiveness. The design thinking for small business health check was launched in January 2014.

Creative industries business advisor

The industry action plan recommended the provision of tailored advisory services to support the development of business capabilities in the creative industries, of which  the vast majority of organisations are small in size. The Creative Industries Business Advisor, who commenced in September 2013, provides tailored, face-to-face support with issues such as business planning, marketing, succession planning, legal, banking and finance issues. Small businesses, in both creative and other industries in NSW, can access the support of local business experts by calling 1300 134 359 or visiting find an advisor and using the postcode locator tool.

Creative industries knowledge hub

The creative industries knowledge hub works on projects to support the diverse community of professionals and businesses that make up NSW’s creative industries. The creative industries knowledge hub is coordinated by the University of Technology Sydney.

Design thinking approaches

The Government has trialled and implemented 'design thinking' approaches in developing Government policy and programs, at the Public Service Commission, in the Office of Local Government and at TAFE NSW.

Premier's NSW Export Awards

A priority for the Government has been to leverage export successes. The Government established a new creative industries category under the Premier's Export Awards.

Digitising collections of the state's cultural institutions

The state's cultural institutions have continued to digitise their collections. The NSW Government is contributing $32.6 million over the four years since 2011-12 to help fast-track the State Library of NSW's major digitisation program and to upgrade its digital infrastructure to support user interface  functionality. Read more on this initiative. Digitisation efforts will ensure that important cultural resources are generally available, and support study, research and provide inspiration for further creativity and innovation.