Industry strengths and capabilities

Tourism directly contributed A$13.9 billion to the NSW economy in 2014-15, representing nearly one-third of tourism's direct contribution to Australia's gross domestic product. The state's tourism sector employs 267,000 people, both directly and indirectly. Tourism indirectly contributed a further $13.6 billion to the state’s economy in 2014-15. Almost 270,000 people were employed in the NSW tourism industry, both directly and indirectly, in 2014-15.

NSW's visitor economy is constantly evolving. A new convention centre is being built in Sydney, and the NSW Government's Regional Visitor Economy Fund provides matched funding for tourism investment in regional NSW.

Destination NSW

DestinationNSW is the organisation responsible for growing the NSW tourism and major events sectors. It has a particular focus on marketing Sydney and NSW as one of the world's premier tourism and major events destinations and acquiring and developing major sporting and cultural events for Sydney and regional NSW.


NSW – and Sydney especially – is also a major hub for business events,often hosting conferences, conventions, exhibitions and major meetings attended by professionals from across the Asia-Pacific region and globally. Business Events Sydney is the organisation responsible for promoting Sydney as a business events destination. Business Events Sydney works to identify and secure new event, convention and exhibition opportunities for Sydney and NSW, as well as travel reward programs.


Sydneysiders are avid sports fans, and the city regional centres proudly host a range of national and international events. The city boasts excellent infrastructure for all kinds of indoor and outdoor sports, thanks to its role as host of the Olympic Games in 2000. Regular fixtures include the Bledisloe Cup rugby union tournament, international surfing tournaments, soccer internationals and golf tournaments such as the Emirates Australian Open.


Sydney also offers an exciting arts and cultural scene, housing some of Australia's finest museums and galleries. Theatres, playhouses, live music venues and cinemas are scattered throughout the city and suburbs, which showcase talented local performances and globally touring productions.