Industry Action Plan - Creative Industry

Sydney and NSW are primed for growth in the expanding global digital economy, with the convergence of creativity and information and communication technologies bringing together our leading strengths in advertising, design, music, film, animation, new media and the arts.

To ensure we capitalise on this opportunity, the NSW Government appointed an industry-led taskforce in 2012 to develop a comprehensive strategy for driving growth, innovation and productivity across the NSW creative industries.

Implementation of the Government's Priorities

The following key actions have been achieved towards implementing the Government's priorities:

Creative Industries Trade Mission to China

A key priority for the Government is to stimulate trade in key overseas markets. From 28 May to 1 June 2014, NSW Trade & Investment is leading a delegation to the China Beijing International Fair for Trade in Services to promote NSW Creative Industries in this vital and significant market. With  partners Screen NSW, Destination NSW, Australian Institute of Architects (NSW), the University of Technology Sydney, and the City of Sydney, NSW Creative Industries will have a significant presence at this high profile international event.

NSW Creative Achievement Awards

The NSW Government launched the NSW Creative Laureate and NSW Emerging Creative Talent Awards to recognise and reward outstanding achievements that help increase the global profile of the NSW creative industries. The inaugural winners were announced by the Deputy Premier on 28 May during Vivid Sydney 2014.  The inaugural NSW Creative Laureate will be the 2014 Ambassador for NSW creative industries.

Nurturing Aboriginal Talent

In May 2014, the Government announced new funding of $65,000 towards a project being developed by APRA AMCOS to help nurture Aboriginal musical talent, particularly in regional NSW. This support will provide mentoring to help indigenous artists achieve mainstream success.

Small Biz Connect Diagnostic System

In May 2013, the Government launched its Small Biz Diagnostic System to help provide tailored, high quality personalised advice to small business, including NSW creative businesses. In direct response to the Creative Industries Action Plan, this has included development of a "design thinking for small  business health check". It assists small business owners to assess their business processes through design-led solutions to help position themselves for increased competitiveness. The Design Thinking for Small Business health check was launched in January 2014.

Creative career information series "I Want In"

The Government launched its "I Want In" creative career information series in December 2013 to help develop the next generation of creative talent by demonstrating viable career paths to help young people make confident and informed career decisions. This information series is on Australia-wide Government  careers website – My Future. Read more on this initiative.

Creative Industries Business Advisor

The Government announced the engagement of its first specialist Creative Industries Business Advisor as part of its Small Biz Connect program. The Taskforce recommended the provision of tailored advisory services to support the development of business capabilities in the creative industries, of which  the vast majority of organisations are small in size. The advisor, who commenced in September 2013, is engaged as part of a 12 month pilot to provide tailored, face-to-face support and to build a case for the need for this service moving into the future. Early indications are that creative clients in  the Sydney central region have welcomed the specialist creative resource, with early issues centring on business planning, marketing, succession planning, legal, banking and finance issues. Small businesses, in both creative and other industries in NSW, can access the support of local business experts by calling 1300 134 359 or visiting Find an advisor and using the postcode locator tool.

Creative Digital Knowledge Hub

The Government committed to develop an industry-led Knowledge Hub for Creative Digital to boost industry competitiveness through access to world leading information and research, information sharing and collaboration. NSW Trade and Investment is currently working with the University of Technology Sydney  and other core partners to establish a creative digital hub at Ultimo in Sydney.

Design Thinking Approaches

The Government has trialled and implemented 'design thinking' approaches in developing Government policy and programs, at the Public Service Commission, in the Office of Local Government and at TAFE NSW.

Premier's NSW Export Awards

A priority for the Government has been to leverage export successes. The Government established a new creative industries category under the Premier's Export Awards. In 2013, the award was won by Animal Logic, who also won the overall Premier's Exporter of the Year Award. Animal Logic also won the  creative industries category at the 51st Australian Export Awards in November 2013.

Digitising Collections of the State's Cultural Institutions

The State's cultural institutions have continued to digitise their collections. The NSW Government is contributing $32.6 million over the four years since 2011-12 to help fast-track the State Library of NSW's major digitisation program and to upgrade its digital infrastructure to support user interface  functionality. Read more on this initiative. Digitisation efforts will ensure that important  cultural resources are generally available, and support study, research and provide inspiration for further creativity and innovation.

NSW Creative Industries Economic Profile

In June 2013, NSW Trade & Investment released the NSW Creative Industries Economic Profile, a statistical overview of the creative industries based on 2011 Census data.

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