Horse riding adventures take on new directions

Jason Newman owns Tamworth & Kootingal Horse Riding Adventures in Mulla Creek. Like many farm operations, the business has faced challenging conditions because of the drought in New South Wales. Jason was referred to the Business Connect program to help him combat the challenging times on the land.

As Jason has a visual disability, Business Connect advisor Derek Tink travelled to meet him face-to-face to discuss the development and growth of the business.

Jason has been considering three business growth ideas: an outdoor camping and caravan park with horse riding adventures, a community-focused retreat centre drawing on Jason’s experience working with Indigenous communities in the Northern Territory, and an expanded ‘Country Experiences’ package. The business already offers horse riding adventures but Jason would like to include a range of uniquely Australian experiences such as learning how to do leather craft and making oven dampers.

With the help of Business Connect, Jason has started planning for the three different business directions, particularly focusing on financial modeling and a minimum viable product. Derek also connected Jason to the NSW Small Business Commissioner’s Agricultural Tourism initiative to attend workshops and meet tourism contacts. As Jason’s business operates in relative isolation, with few chances to network, collaborate and cooperate, these ideas will bring new opportunities to the business.

‘I’m really looking forward to continuing to work with Derek. I’ve only meet with him twice but we’ve started some great conversations and he has some unreal ideas,’ Jason said. ‘Watch this space.’

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