New app makes music concerts virtually real

13 September 2017

People dancing at a music festival

Music fans will soon be able to experience live concerts as if they’re right there in the mosh-pit courtesy of a new virtual reality app created with support from the NSW Government-backed Jobs for NSW.

Member for Kiama Gareth Ward said Wollongong entrepreneurs Yours & Owls had received a $15,000 Minimum Viable Product grant from Jobs for NSW to develop the ‘Yours & Owls Virtual Reality (VR)’ app.

“This is a great virtual reality app that allows users to experience live music concerts in full 360 degree video. The app is also set up for live streaming to give users the best seats in the house every time,” Mr Ward said.

Director of Yours & Owls, Balunn Jones, said live streaming in VR was an increasingly popular way to experience music.

“This app taps into this growing market by providing a user-friendly platform to deliver a live VR video feed to a large customer base. We’re using our dedicated 360 degree video player optimised for live VR streaming to make sure we capture the sound and energy of the concert experience.”

Mr Jones said Owls and Yours would be doing a full scale advertising launch in May to boost downloads of the app ahead of concert season.

“We would like to see 5,000-10,000 people download the app and we’re hoping to attract a big media sponsor to build a higher level stream. There’s about six or seven concerts that we’re in the process of looking at to potentially live stream between October and March next year and any one of those would work well.

“We’ve developed the app for iOS and Android and as soon as the new version is finished it will be up on Occulus Rift and Samsung Gear VR. The bands are stoked about the technology and we want to take it as far as we can.”

Mr Ward said the Minimum Viable Product (MVP) grant program aims to assist promising startups to scale into high-growth, job-creating companies of tomorrow.

“Grants are available to help with customer feedback and testing for startups that are yet to generate revenue, and the grants offer funding of up to 50 per cent of approved project costs to a maximum of $25,000 per project,” Mr Ward said.