NSW announces funding for seven Interactive Media Fund projects

5 December 2011

Seven creative digital projects will be supported with funding from the NSW Government's new Interactive Media Fund.

The Interactive Media Fund supports commercially-oriented projects destined for distribution on internet, wireless, mobile or other emerging platforms or devices, with a particular focus on interactive content.

Deputy Premier Andrew Stoner said the NSW Government's Interactive Media Fund will provide $3 million over two years to support creative digital content, including electronic games and transmedia projects.

"This fund will help NSW build its share of the high-value digital games sector which will be increasingly important in developing serious business and education tools, as well as entertainment games like the latest Fruit Ninja project," Mr Stoner said.

"The global digital games market is expected to more than double to $53 billion by 2016 and mobile gaming to triple to $17.5 billion."

The first seven Interactive Media Fund projects being supported by the NSW Government will be:

  • Fruit Ninja IP by Halfbrick Studios: The next evolution of the highly successful Fruit Ninja games franchise will be developed in Sydney, initially on Apple's iOS mobile operating system.
  • Dog Money World: The team from Dog Money World are creating an advanced mobile games platform encompassing augmented reality, social components and real-time location gaming. A narrative can be wrapped around the technology for an integrated audience-experience linked to any film or television show.
  • Flashcards for iPad by INKIDS Pty Ltd: An expansion to the Flashcards educational software title designed for children 2-10 years old to help them learn the alphabet, new words and new languages. INKIDS will build on their concept to create cross-platform titles with the goal to make Flashcards the best children's learning application in the portable device educational software category across many languages and countries.
  • CADMAP (working title) by Ambulance Research Institute: A serious game to assist paramedics in their clinical decision making skills by simulating emergency situations from the safety of their mobile phones.
  • Expansion of Nnooo Pty Ltd: An expansion to the indie game developer's staff will see the employment of two junior programmers, allowing the company to grow more quickly through rapid development of its software. The new programmers will develop Nnooo's new game escapeVektor for the Nintendo 3DS and PC/Mac or Playstation Vita.
  • Tag Town by MOD Productions: A location-based game that is played cross-platform using mobile apps and desktop web browsers. At its core is a social mobile experience where players identify locations from photographic clues as they move around in the real world.
  • Habitat: the Game by Australian Documentaries: Habitat is an online and mobile game for 8-12 year olds, supported by an animation series, which encourages players to reduce their environmental footprint and help their very own online wild animal survive and flourish.