Creative champions recognised as industry's global competitiveness showcased

30 May 2014

2014 NSW Creative Achievement Award winners

The State's creative champions were recognised at a new event created to showcase the global competitiveness of NSW's creative industries.

Deputy Premier and Minister for Trade and Investment Andrew Stoner announced multi-award winning digital animation company, Animal Logic, as the first NSW Creative Laureate at the inaugural NSW Creative Achievement Awards, held at the Museum of Contemporary Art on Wednesday 28 May 2014.

Mr Stoner also named award winning film-maker, Jason van Genderen, whose 'pocket films' made with a mobile phone camera have won global notoriety, as the winner of the NSW Emerging Creative Talent Award.

The Awards form part of the Government's broader efforts, in partnership with industry, to drive outcomes from the NSW Creative Industries Action Plan to improve growth, innovation and productivity in the NSW creative industries sector.

The awards were also established to coincide with Vivid Sydney, the unique annual creative celebration of light, music and ideas.

Value of NSW Creative Industries

  • NSW is home to almost 40 per cent of Australia's creative industries workforce, and the Nation's creative capital.
  • The creative workforce is close to 8 per cent% of the share of the State's total employment confirming it is an important driver for the economy.
  • In NSW there are more people working directly in creative industries (184,000) than in agriculture (83,500) and mining (43,000) combined.
  • The industry generates some $90 billion of value each year.
  • Creative industries services exports accounted for around 60 per cent of the nation's total creative services exports in 2012-13.
  • In 2012-13 NSW's creative services exports were valued at around $1.6 billion – a $200 million increase on the previous year - a growth rate of around 15 per cent.

Progress under Creative Industries Action Plan

Since then solid progress against the actions detailed in the plan has been made. The NSW Government has:

  • released the NSW Creative Industries Economic Profile, a statistical overview of the creative industries;
  • engaged a specialist Creative Industries Business Advisor as part of the Government's Small Biz Connect program.
  • established a new creative industries category under the Premier's Export Awards;
  • developed a creative career information series to help cultivate the next generation of creative talent;
  • launched these awards as part of VIVID Sydney 2014;
  • trialled and implemented 'design thinking' approaches in developing Government policy and programs, at the Public Service Commission, in the Office of Local Government and at TAFE NSW;
  • announced a new $65,000 fund to help nurture Aboriginal talent;
  • committed to develop an industry-led Knowledge Hub for the Creative Digital sector;
  • launched a Small Biz Connect Diagnostic System to assist in providing tailored advice to small business across NSW, including a "use of design" module;
  • continued to promote Vivid Sydney as a key element in the global creative industries calendar and a major showcase and cross-sector event for the industries;
  • raised the global profile of Sydney and NSW Creative Industries in key overseas markets;
  • led a delegation to the China Beijing International Fair for Trade in Services to promote our Creative Industries in a vital and significant market.