Transforming an age-old tradition with digital marketing

Image of three men looking at tablet with fabric samplesDavid Murray spent many years restoring furniture as a hobby, but it wasn’t until he became a stay-at-home dad that he had time to pursue his passion. “My daughter was going to school in a year and I thought, what am I going to do? I started talking about turning my restoration hobby into a business and next thing I knew, work was piling up in front of me,” David said.

David enjoyed repeat business from all over NSW, but the heavy workload meant he had no time for marketing or business development. One day, he noticed an ad for the Business Bus in his local West Wyalong newspaper and decided to drop by and talk to Business Connect advisor Wayne Sunderland about his business.

“They were packing up for the day and had 10 minutes left until closing time,” David said. “45 minutes later, Wayne and I were deep in a great conversation about social media.”

Wayne worked closely with David to understand his business challenges. They decided the priority was improving David’s website and social media presence. “We really went back to basics to see what was working and what wasn’t,” David said. “Just changing the image on my advertisements increased traffic to my website from 50 visits to 350 visits in 90 days. 76% of my website enquiries now come from Facebook. Wayne’s advice has had a dramatic impact on my business.”

David believes the Business Connect program is the steady hand he needed to manage a new business while being a full-time dad. “It’s been a difficult journey trying to manage both, but I know I couldn’t have done it without the Business Connect program,” David said. “It’s brilliant.”